Companies can spend hundreds to an incredible number of pounds sterling on printed materials. The goal of this paper is to demonstrate that by analyzing and separating different purposes of any company's branded materials, companies can significantly save money and time on their printing materials by exploiting new online and printing technology.
Offset, Digital and Office Printing
When choosing a printing strategy it is important to really know what kind of printer to use:Offset printing can be an older process which images using metallic plates to copy the image on to the newspaper. Printing with this method means that the average person elements in the print material can't be modified unless a new metal dish is generated. This technique is affordable when used for producing large quantities. Digital stamping is a newer stamping method which reproduces images onto the webpage. This printing method helps variable printing in which any element in the printing materials may be improved without influencing the fixed costs. This process is affordable when used for smaller volumes (roughly 10-500 pcs).Office Printing is a relatively new method of printing. Using the introduction of shade printers as a staple in nearly every office, stamping materials at the office is a convenient edge. The disadvantage however, is that newspaper and ink for printing in larger volumes can become very costly. As well as the cost, not all office printers offer the professional quality desired for materials such as brochures and data sheets. knowing which printing device is suitable for the number and quality of the materials needed, will help companies to help make the right choice and save on printing costs.
Cheap Business Printing Strategies
The first step to cheap business printing is breaking down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, buyers, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of any company and product/service. Communicating information about a company's services or products to the relevant parties. Data sheets and company profile brochures are essential for a company's image. These printing materials also communicate information to clients about the company's products and services. This white paper provides tips for saving money and time on planning, developing, and producing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing - Technique to save well on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company's product. Many companies print a minimum of 1000 copies of each data sheet on an offset printing device in order to gain an inexpensive per sheet. Using the advent of digital printers, it's possible to print smaller quantities but as the number escalates the cost per data sheet is static while producing with an offset printer generates a lowering cost per data sheet as printing volume increase. After the specs of a product changes, the data sheet is outdated and must be updated. The outdated data sheets are frequently discarded.
A graphic designer should prepare the layout and images for the original data sheet template. This cost may range from approximately £300-£700. Once the template is made, each additional alteration cost may range between £70-£200 and then another £70-£150 for a number of design changes. Since the primary purpose of a data sheet is to convey information and reinforce the business's image, printing the data sheets and brochures by using an office printer will fulfill the function of interacting information but it generally does not fulfill the purpose of reinforcing the business's image. This problem may be resolved by producing high quality demonstration folders on an offset or digital printer. This will present the customers with a first impression that reinforces the business's image within an arranged and professional fashion.
Presentation strategy - Save with folders. Demonstration folders provide the perfect solution for ensuring that data sheets and brochures are offered in a professional and attractive fashion. Folders are a very useful and versatile demonstration tool. Inserting a data sheet and other informative materials, into a well designed and top quality folder will leave a specialist impression on those getting the information.
Although folders tend to be costly, ordering folders in large quantities will not be a waste. They could continually be used to present a wide variety of communication materials. Purchasing folders from a web printing company that offers free design templates, or a do-it-yourself design and image upload software, will reduce the price to about £0.46 per part.
Having a folder, the data sheet's only purpose will be conveying information and the folder will provide the professional impression had a need to impress clients and colleagues. In cases like this, a data sheet with a simple letterhead or logo design will succeed. By keeping the design simple, the template can be kept on file and the data sheet may be modified as needed. This will prevent expensive reprints at a printer. In the internet it is not hard to find existing brochure and data sheet templates that may be downloaded for Microsoft Word.
This strategy does apply to printing a firm profile brochure as well. Today many companies printing brochures in large amounts at an offset printing device. However, many companies are changing their management, business emphasis, or other company related details anticipated to market changes and such. It could save money and time to print these brochures at the office as well. However, this strategy is only effective for companies stamping small quantities at a time.
The typical or offline printing process. This method of producing requires that the business pay two separate subcontractors, a graphic developer and a producing company. In addition the employee will also need to spend work time with the visual artist.
Working with a graphic designer requires: Detailing the concept and graphic requirements, Talking about layout, design and colors, Revising and altering drafts.
After the design is ready it is time to contact the computer printer. The online printing process. Working with an online printing company for small or large quantities can save a significant timeframe and money. This method provides companies with professional published materials that fulfill all three functions as specified above - demonstration, brand consciousness and information communication. There is no need for folders because the printing is high quality.
What makes online printers a cheaper solution? Being that they are online, they may be situated in low rent areas. Many are bigger than traditional printers and can reduce their costs anticipated to economies of level. Free design templates be able to work without a graphic designer. They get rid of the time an employee spends working with a graphic designer. Decrease the time-to-market, since there is absolutely no wait time with respect to design agreement and revisions.
It is important to choose your online computer printer carefully some offer benefits such as: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free "design upload" option. This way a firm with an in-house graphic artist or a past design may upload for printing. Graphic artists who are always available for modifications, or for creating custom designs. Free online safe-keeping of designs for convenient reprinting.
Comparison chart - Printing prices
This price comparison chart compares the printing and production charges for the normal printing method to the cost saving printing strategies described above. The chart compares: Typical/offline stamping strategy.
Eight data sheets and one company profile brochure, Placed is printed four times during the period of two years, 250 units of each item are printed each time for a total of 1000 items each, This is actually the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company profile brochure, Place is printed four times during the period of two years, 250 units of each item are printed each time for a complete of 1000 devices each.
This strategy offers the cheapest printing solution for most companies. Office stamping strategy - Small quantities each time, Eight data sheets, one company account sheet and one folder, 1000 folders are branded only once, Eight data sheets and company profile sheet are printed 25 times - 10 systems each time for a total of 250 models each. Even though less brochures and data sheets are imprinted (250 rather than 1000), this technique still costs more than the online stamping strategy. However, the advantage of this strategy is the fact the data sheets tend to be more up-to-date because they're printed more frequently in smaller amounts. Office stamping strategy - Large amounts every time, Eight data sheets, one company profile sheet and one folder, Placed is printed four times during the period of two years, 250 units of every item are published each time for a total of 1000 units each, This plan proves to become more expensive than even the typical/offline method.
Printing small quantities at the office offers a strategy that allows materials to become more up-to-date because they are imprinted in smaller quantities and more frequently. In comparison with the typical/offline strategy this method provides a saving of 47%, nevertheless the stamping quality is low and in the long run, printing 250 sets at the office costs more than printing 1000 sets at an online computer printer.
Online printing solutions offer businesses a highly effective and efficient strategy for producing small or large levels of printing materials. In comparison to the typical/offline producing costs (as per the example in this white paper) the web computer printer offers businesses a total conserving of 68%. Thus the web printer offers the cheapest business printing solution.