Companies can spend hundreds to an incredible number of pounds sterling on printed materials. The goal of this paper is to demonstrate that by analyzing and separating the several purposes of any company's printed materials, companies can significantly save money and time on the printing materials by exploiting new online and printing technology.
Offset, Digital and Office Printing
Whenever choosing a printing strategy it's important to know what kind of printer to work with:Offset printing can be an older process which prints using metallic plates to transfer the image on to the paper. Printing with this technique means that the individual elements in the print material can't be altered unless a fresh metal dish is generated. This process is cost effective when used for stamping large volumes. Digital stamping is a more recent stamping method which reproduces images onto the page. This print method supports variable printing where any aspect in the printing materials may be altered without influencing the fixed costs. This process is cost effective when used for smaller quantities (roughly 10-500 pcs).Office Printing is a relatively new method of printing. Using the introduction of coloring printers as a staple in practically every office, printing materials at the office is a convenient benefit. The disadvantage however, is the fact that paper and ink for stamping in larger amounts can become quite expensive. As well as the cost, not absolutely all office printers offer the professional quality desired for materials such as brochures and data sheets. knowing which printer is appropriate for the number and quality of the materials needed, will help companies to make the right choice and save well on printing costs.
Cheap Business Printing Strategies
The first rung on the ladder to cheap business printing is wearing down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of a company and product/service. Conversing information in regards to a company's products to the relevant parties. Data sheets and company profile brochures are essential for a company's image. These print materials also talk information to clients about the company's products and services. This white newspaper provides tips for saving cash and time on planning, planning, and stamping of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing - Technique to save well on printing costs. Data sheets provide as a communication tool to help customers and suppliers understand a company's product. Many companies print at the least 1000 copies of every data sheet by using an offset printer in order to achieve a low cost per sheet. With the development of digital printers, it's possible to print smaller amounts but as the quantity increases the cost per data sheet is static while printing by using an offset printer generates a decreasing cost per data sheet as printing volume increase. Once the specs of something changes, the info sheet is outdated and must be up to date. The obsolete data sheets are generally discarded.
A graphic designer will need to prepare the layout and graphics for the original data sheet template. This cost may range from approximately £300-£700. Once the template is built, each additional alteration cost may range between £70-£200 and then another £70-£150 for many design changes. Since the primary purpose of a data sheet is to mention information and reinforce the business's image, printing the info sheets and brochures on an office printer will fulfill the function of communicating information but it generally does not fulfill the purpose of reinforcing the business's image. This matter may be settled by stamping high quality presentation folders by using an offset or digital printing device. This will show the customers with an initial impression that reinforces the company's image within an sorted out and professional fashion.
Presentation strategy - Save with folders. Presentation folders provide the perfect solution for making certain data sheets and brochures are shown in a professional and attractive fashion. Folders are an extremely useful and adaptable display tool. Inserting a data sheet and other informative materials, into a smartly designed and branded folder will leave a professional impression on those acquiring the information.
Although folders have a tendency to be costly, ordering folders in large quantities will not be a waste. They may continually be used to present a multitude of communication materials. Purchasing folders from a web producing company that offers free design templates, or a do-it-yourself design and image upload software, will reduce the cost to about £0.46 per part.
With a folder, the info sheet's only purpose will be conveying information and the folder will provide the professional impression had a need to impress clients and colleagues. In cases like this, a data sheet with a straightforward letterhead or brand will be effective. By keeping the design simple, the template can be kept on file and the info sheet may be kept up to date as needed. This will prevent expensive reprints at a printing device. Within the internet it is easy to find existing brochure and data sheet templates which may be downloaded for Microsoft Word.
This strategy does apply to printing an organization profile brochure as well. Today many companies print brochures in large quantities at an offset printer. However, many companies are changing their management, business focus, or other company related details due to market changes and such. It could save money and time to print these brochures at the office as well. However, this plan is merely effective for companies producing small quantities at a time.
The normal or offline printing process. This method of stamping requires that the company pay two separate subcontractors, a visual designer and a printing company. In addition the employee will also have to spend work time with the visual artist.
Working with a graphic designer requires: Describing the concept and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.
After the design is ready it's time to contact the printer. The online stamping process. Working with a web based stamping company for small or large volumes can save a substantial timeframe and money. This method provides companies with professional imprinted materials that fulfill all three functions as layed out above - demonstration, brand recognition and information communication. There is no need for folders because the printing is high quality.
What makes online printers a cheaper solution? Being that they are online, they may be situated in low lease areas. Most are bigger than traditional printers and can reduce their costs anticipated to economies of scale. Free design templates be able to work without a graphic designer. They get rid of the time that an employee spends working with a graphic designer. Reduce the time-to-market, since there is no wait time regarding design authorization and revisions.
It is important to choose your web computer printer carefully some offer benefits such as: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free "design upload" option. In this manner an organization with an in-house graphic creator or a prior design may upload for stamping. Graphic designers who are always available for adjustments, or for creating custom designs. Free online safe-keeping of designs for convenient reprinting.
Comparison chart - Printing prices
This price comparison chart compares the printing and production charges for the normal printing method to the price saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Established is printed four times over the course of two years, 250 units of each item are printed every time for a complete of 1000 systems each, This is actually the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times during the period of two years, 250 units of each item are printed every time for a complete of 1000 devices each.
This strategy supplies the cheapest printing solution for most companies. Office stamping strategy - Small quantities every time, Eight data sheets, one company profile sheet and one folder, 1000 folders are branded only once, Eight data sheets and company profile sheet are printed 25 times - 10 units every time for a total of 250 models each. Despite the fact that less brochures and data sheets are printed (250 instead of 1000), this method still costs more than the web printing strategy. However, the advantage of this strategy is the fact that the data sheets are more up-to-date because they're printed more frequently in smaller quantities. Office printing strategy - Large volumes every time, Eight data sheets, one company account sheet and one folder, Placed is branded four times over the course of 2 yrs, 250 units of each item are published every time for a complete of 1000 units each, This strategy proves to be more expensive than even the typical/offline method.
Printing small quantities in the office provides a strategy that allows materials to be more up-to-date because they are imprinted in smaller quantities and more frequently. In comparison with the typical/offline strategy this method provides a keeping of 47%, nevertheless the producing quality is low and in the long run, printing 250 sets in the office costs more than stamping 1000 collections at an online computer printer.
Online printing solutions offer businesses an efficient and efficient strategy for producing small or large levels of printing materials. In comparison to the typical/offline stamping costs (as per the example in this white newspaper) the web printer offers businesses a total saving of 68%. Thus the web printer supplies the cheapest business producing solution.