Companies can spend thousands to an incredible number of pounds sterling on printed materials. The goal of this paper is to show that by analyzing and separating the different purposes of any company's imprinted materials, companies can significantly save money and time on the printing materials by exploiting new online and printing solutions.
Offset, Digital and Office Printing
Whenever choosing a printing strategy it is important to really know what type of printer to use:Offset printing is an older process which designs using metallic plates to copy the image on to the paper. Printing with this technique means that the individual elements in the print material can't be altered unless a new metal plate is generated. This process is cost effective when used for stamping large amounts. Digital stamping is a more recent printing method which reproduces images onto the web page. This printing method helps variable printing in which any element in the printing materials may be improved without influencing the set costs. This technique is cost effective when used for smaller amounts (about 10-500 pcs).Office Printing is a relatively new approach to printing. Using the arrival of color printers as a staple in almost every office, printing materials in the office is a convenient advantages. The disadvantage however, is the fact paper and ink for stamping in larger volumes can become quite expensive. In addition to the cost, not absolutely all office printers offer the professional quality desired for materials such as brochures and data sheets. knowing which printing device is suitable for the quantity and quality of the materials needed, will help companies to make the right choice and save on printing costs.
Cheap Business Printing Strategies
The first step to cheap business printing is wearing down the function of your printed materials.
Most printed materials help a triple function: Presenting a good professional impression to relevant parties such as, traders, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of an company and product/service. Conversing information about a company's products to the relevant parties. Data sheets and company profile brochures are essential for a company's image. These print materials also converse information to clients about the business's products and services. This white paper provides tips for saving cash and time on planning, creating, and producing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing - Technique to save on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company's product. Many companies printing at the least 1000 copies of each data sheet on an offset printer in order to get an inexpensive per sheet. Using the arrival of digital printers, it is possible to print smaller amounts but as the quantity increases the cost per data sheet is static while printing by using an offset printer generates a reducing cost per data sheet as printing volume increase. After the technical specs of a product changes, the info sheet is outdated and must be kept up to date. The out-of-date data sheets are frequently discarded.
A graphic designer will need to prepare the layout and graphics for the initial data sheet template. This cost may range from approximately £300-£700. After the template is produced, each additional alteration cost may range from £70-£200 and then another £70-£150 for a number of design changes. Since the primary purpose of a data sheet is to convey information and reinforce the company's image, printing the info sheets and brochures with an office printer will fulfill the function of interacting information but it generally does not fulfill the reason for reinforcing the business's image. This issue may be resolved by stamping high quality demonstration folders with an offset or digital printer. This will present the customers with an initial impression that reinforces the business's image within an planned and professional fashion.
Display strategy - Save with folders. Demonstration folders supply the perfect solution for making certain data sheets and brochures are offered in a professional and attractive fashion. Folders are a very useful and adaptable display tool. Inserting a data sheet and other informative materials, into a well designed and brand name folder will leave a specialist impression on those acquiring the information.
Although folders have a tendency to be costly, ordering folders in large quantities will not be a waste. They may continually be used to provide a wide variety of communication materials. Purchasing folders from an online printing company that offers free design templates, or a do-it-yourself design and image upload request, will reduce the price to about £0.46 per part.
Using a folder, the info sheet's only purpose will be conveying information and the folder provides the professional impression needed to impress clients and colleagues. In cases like this, a data sheet with a simple letterhead or logo design will succeed. By keeping the look simple, the template can be kept on file and the info sheet may be updated as needed. This may prevent expensive reprints at a computer printer. For the internet it is straightforward to find existing brochure and data sheet templates that may be downloaded for Microsoft Word.
This strategy does apply to printing a firm profile brochure as well. Today many companies print brochures in large amounts at an offset printer. However, many companies are changing their management, business focus, or other company related details due to advertise changes and such. It could save money and time to printing these brochures in the office as well. However, this plan is only effective for companies printing small quantities at the same time.
The typical or offline printing process. This method of stamping requires that the business pay two separate subcontractors, a graphic custom and a stamping company. In addition the employee will also need to spend work time with the graphic artist.
Working with a graphic designer requires: Detailing the idea and graphic requirements, Speaking about layout, design and shades, Revising and altering drafts.
Once the design is ready it is time to contact the printer. The online printing process. Dealing with a web based stamping company for small or large volumes can save a substantial timeframe and money. This method provides companies with professional published materials that fulfill all three functions as discussed above - presentation, brand awareness and information communication. You don't have for folders because the printing is high quality.
Why are online printers a cheaper solution? Since they are online, they may be located in low rent areas. Many are bigger than traditional printers and can reduce their costs due to economies of size. Free design templates make it possible to work without a graphic designer. They eliminate the time an employee spends working with a visual designer. Reduce the time-to-market, since there is absolutely no wait time regarding design authorization and revisions.
It is important to choose your web printing device carefully some offer benefits such as: Free image uploads. This enables employees to easily upload existing company logos. Free design templates. Free "design upload" option. This way a firm with an in-house visual developer or a previous design may upload for stamping. Graphic designers who are always available for adjustments, or for creating custom designs. Free online storage space of designs for convenient reprinting.
Comparison chart - Printing prices
This price comparison chart compares the printing and production charges for the normal printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Arranged is printed four times during the period of two years, 250 units of every item are printed each time for a total of 1000 items each, This is the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company account brochure, Set is printed four times during the period of 2 yrs, 250 units of every item are printed every time for a complete of 1000 units each.
This strategy supplies the cheapest printing solution for most companies. Office producing strategy - Small amounts each time, Eight data sheets, one company account sheet and one folder, 1000 folders are printed only once, Eight data sheets and company profile sheet are imprinted 25 times - 10 products each time for a total of 250 products each. Despite the fact that less brochures and data sheets are printed (250 instead of 1000), this technique still costs more than the online stamping strategy. However, the advantage of this strategy is that the info sheets are more up-to-date because they're printed more often in smaller volumes. Office producing strategy - Large volumes each time, Eight data sheets, one company profile sheet and one folder, Set is published four times over the course of 2 yrs, 250 units of each item are published each time for a complete of 1000 models each, This strategy proves to become more expensive than even the typical/offline method.
Stamping small quantities at the office provides a strategy that allows materials to become more up-to-date because they're imprinted in smaller quantities and more frequently. In comparison with the typical/offline strategy this method provides a saving of 47%, however the stamping quality is low and in the long run, printing 250 sets in the office costs more than stamping 1000 models at an online printing device.
Online printing solutions offer businesses an efficient and efficient technique for producing small or large quantities of printing materials. In comparison to the typical/offline producing costs (as per the example in this white paper) the online printing device offers businesses a complete keeping of 68%. Thus the online printer supplies the cheapest business producing solution.